Information dating back
But Hinge's official blog is doing its damndest to try to close the gap, through stuff like its 30 Most Eligible in NYC list, which collects a group of the app's most socially connected and most frequently "liked" users in New York: The danger of most dating sites and apps is that you have basically no idea whom you're being matched up with and whether they're safe to meet in person.
Even now you'll hear concerns that your OKCupid date "could be a serial killer," which, while paranoid and hyperbolic, has a semblance of a point to it.
"In our major markets, one in five of your friends is on Hinge," she continues.
"Our users can receive up to 20 potentials a day." If you're on the app, chances are a lot of your friends are, too; the average user has about 50 Facebook friends on Hinge.
Hinge takes a middle ground: you don't have to answer questions, but you do get to include more information about yourself. While you can specify that you want people close to you, there are limits; whereas Tinder lets you look for users within one mile of you, the lowest Hinge goes is 10 miles.
But the focus is on finding people who are somewhere in your social network.
Those are impressive figures, and suggest the app is growing fast (it claims its user base grew fivefold in 2014), but they still pale in comparison to Tinder.
As of January, Tinder had made 5 matches, and was making 21 million more every day. Then again, Hinge currently is only available in 34 US cities and two foreign ones (London and Toronto), whereas Tinder is available worldwide, and given that Hinge appears to be experiencing exponential growth it's not totally implausible to think it could be a real competitor. It's still hundreds of times smaller than Tinder, and it'll probably take some time for it to become enough of a cultural staple to produce Tumblrs and memes like Humanitarians of Tinder, Fishermen of Tinder, Tinder Guys with Tigers, Tinder in Brooklyn, and Hello Let's Date.
Tinder — the massively popular smartphone app that has radically simplified the process of online dating — is becoming a household name. "The best analogy is My Space versus Facebook," Hinge founder and CEO Justin Mc Leod said on CNBC in February.
For now, it's much less popular than Tinder, but dominant social networks have been dislodged before, and Hinge's focus on making connections through people you already know could win out.If you share friends or likes on Facebook, you see that, too.